The Gamification Toolkit
Dynamics, Mechanics, and Components for the Win
Kevin Werbach and Dan Hunter
The ebook companion to For the Win, the global hit that has been called “a game changer,” “a home run,” and “a total win”
Take your gamification efforts to the next level
When The Economist covered Kevin Werbach and Dan Hunter’s new book For the Win in 2012, they referred to gamification as a “management craze.” Since then, it has proved to be much more than a fleeting fad: it is a global movement. For the Win has been published globally in English, Chinese, Japanese, Korean, Russian, and Spanish, and more than half a million people have taken Werbach’s gamification course on Coursera.
Now, in The Gamification Toolkit, Werbach and Hunter go deeper into the key game elements and provide you with the tools to take game thinking to the next level. This brief but comprehensive ebook is a user’s guide to help you build a game—for the win.
read more +About the Authors
Kevin Werbach
Kevin Werbach is a leading expert on the legal, business, and public policy aspects of the network age. He is a professor of legal studies at The Wharton School, University of Pennsylvania, where he currently... 
Dan Hunter
Dan Hunter is an international expert in internet and intellectual property law, in artificial intelligence and cognitive science models of law, and in legaltech and legal innovation. He serves as executive dean of the Faculty...
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