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New Name, New Era

Wharton Digital Press has changed its name to Wharton School Press.

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The Latest from Wharton School Press

Featuring Wharton School Press books—research-driven, fast-reading, and actionable guides that fit your busy life

Other Featured Faculty Selections

A curated selection of important books authored by Wharton School professors and Press authors from other leading publishers

Featured Author

Sarah E. Toms

Sarah E. Toms is executive director and co-founder of Wharton Interactive at The Wharton School at the University of Pennsylvania. She is coauthor of The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value.

The Customer Centricity Playbook Cover Image

The Customer Centricity Playbook

In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive’s executive director Sarah Toms offer a true playbook for companies of all sizes that want to create and implement a winning strategy to acquire, develop, and retain customers for the greatest value.