On Tuesday, Wharton Digital Press announced the release of the audiobook edition of the award-winning Customer Centricity Playbook from Wharton School professor Peter Fader and Wharton Interactive’s executive director Sarah Toms.
This summer, the book can be your guide to building a customer-centric organization. Fader and Toms offer a true playbook for companies of all sizes that want to create and implement a winning strategy to acquire, develop, and retain customers for the greatest value, using examples from the turnaround stories of Best Buy and Electronic Arts.
“The Customer Centricity Playbook is required reading for anyone who seeks to understand customer lifetime value and its ability to grow organizations large and small,” says Neil Hoyne, the head of customer analytics and chief analytics evangelist at Google.
Whether on the beach or in the car driving there, here are four other Wharton Digital Press audiobooks to help your creative juices start to flow this summer.
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Customer Centricity, by Peter Fader
Fader’s first book quickly became a go-to for readers interested in focusing on the right customers for strategic advantage. Despite what you’ve probably heard, the customer is not always right. Not all customers deserve your best efforts: In the world of customer centricity, there are good customers—and then there is pretty much everybody else.
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Financial Literacy for Managers, by Richard A. Lambert
Lambert, the Miller-Sherrerd Professor of Accounting at the Wharton School of the University of Pennsylvania, takes the jargon out of financial statements and concepts and shows how you can apply this information to make better business decisions for long-term profit.
Lambert details stories from Pepsi, Krispy Kreme, General Motors, and other companies that helped make them more successful to show how to apply financial know-how to develop a coherent business strategy.
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For the Win, by Kevin Werbach and Dan Hunter
Authors Kevin Werbach of The Wharton School and Dan Hunter of Swinburne Law School argue that gamemakers should not be the only ones benefiting from their designs. Werbach and Hunter are lawyers and World of Warcraft players who created the world’s first course on gamification at The Wharton School. They reveal how game thinking—addressing problems like a game designer—can motivate employees and customers and create engaging experiences that can transform your business.
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The Social Entrepreneur’s Playbook, Expanded Edition, by Ian C. MacMillan and James D. Thompson
Thought about starting your own social enterprise? Wharton professor MacMillan and Thompson, the director of the Wharton Social Entrepreneurship Program, provide a tough-love approach that significantly increases the likelihood of a successful social enterprise launch in the face of high-uncertainty conditions.
The authors relied on feedback from a Social Entrepreneur’s Playbook Advisory Group, composed of 300 aspiring and active social entrepreneurs, to produce this edition, which covers all three steps in the start-up to scale-up process.
