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Phillip Pfeifer

Phillip E. Pfeifer is the Richard S. Reynolds Professor of Business Administration at The Darden Graduate Business School and teaches Quantitative Analysis courses in Darden’s MBA classrooms. Pfeifer’s research focuses on direct marketing and decision modeling. He has written or co-written 50 journal articles, more than 80 Darden cases and several textbooks, and has received the Wachovia Award for Distinguished Case-writer.

Prior to joining the Darden faculty in 1980, he was a research engineer at the Georgia Institute of Technology. He was also a visiting professor at the Stevens Institute of Technology (2010) and the University of Notre Dame (2012).

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