Patti Williams

Patti Williams is the Ira A. Lipman Associate Professor of Marketing at the Wharton School of the University of Pennsylvania. She examines ways consumers’ emotional responses influence consumption and persuasion and her research has been published in top-tier academic journals including the Journal of Consumer Research, the Journal of Marketing Research and the Journal of Experimental Psychology: Applied. She serves on the Editorial Review Boards for the Journal of Consumer Psychology and the Journal of Marketing Research, and she currently serves as an Associate Editor at the Journal of Consumer Research.

She earned her PhD and MBA from the University of California, Los Angeles, and her BA from Stanford University.

Courses by the author

Wharton Executive Education