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Karl Ulrich Headshot

Karl Ulrich

Karl Ulrich is the Dean’s Office Advisor on Asia Strategy and the CIBC Professor at the Wharton School of the University of Pennsylvania. He also holds an appointment as Professor of Mechanical Engineering. He leads Wharton’s San Francisco campus and the Penn Wharton Entrepreneurship programs and his research is focused on innovation, entrepreneurship, and product development.

He is the co-author of Winning in China (Wharton School Press, 2021); Product Design and Development (6th Edition, McGraw-Hill, 2015), a textbook used by a quarter of a million students worldwide; and Innovation Tournaments (Harvard Business Press, 2009). He is the winner of many teaching awards, including the Anvil Award, the Miller-Sherrerd Award, and the Excellence in Teaching Award at The Wharton School. At Penn, he co-founded the Weiss Tech House and the Integrated Product Design Program, two institutions fostering innovation in the university community.

In addition to his academic work, Ulrich has led dozens of innovation efforts for medical devices, tools, computer peripherals, food products, web-based services, and sporting goods. As a result of this work, he holds 24 patents. Ulrich is a founder of Terrapass, Inc. which the New York Times identified as one of the most noteworthy ideas of the year, and he is a designer of the Xootr scooter, which Businessweek recognized as one of the 50 coolest products of the 21st century. Ulrich holds bachelor’s, master’s, and doctoral degrees in mechanical engineering from MIT.

Courses by the author

Wharton Executive Education

Wharton Online: Creation of Artifacts in Society

By the Author

Innovation Tournaments Cover Image