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Christine Moorman

Christine Moorman is the T. Austin Finch, Sr. Professor of Business Administration at The Fuqua School of Business, Duke University where she is a member of the marketing area. Professor Moorman’s expertise lies in examining the nature and effects of learning and knowledge utilization by consumers, managers, organizations, and financial markets. She has studied these effects in the context of innovation, marketing alliances and networks, and public policy. Professor Moorman’s research has been published in a range of top journals, including the Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Marketing Science, Academy of Management Review, Administrative Science Quarterly, and Harvard Business Review.

Professor Moorman is author of the book, Strategy from the Outside In: Profiting from Customer Value with George S. Day (which was awarded the 2011 Berry Book prize for the best book in the field of marketing) and Strategic Market Management with David A. Aaker.


By the Author

Strategy from the Outside In Cover Image