Wharton Digital Press Logo

This website does not support versions of Internet Explorer below version 9. Please try updating your version of Internet Explorer or using another browser. Thank You.

The Leader’s Brain Cover Image

Sign up here to receive a notification when the book publishes.

  • This field is for validation purposes and should be left unchanged.

Publication date: October 6, 2020

Share about this on Facebook Tweet about this on Twitter Share on LinkedIn Google+

The Leader’s Brain

Enhance Your Leadership, Build Stronger Teams, Make Better Decisions, and Inspire Greater Innovation with Neuroscience

Michael L. Platt

A pioneering neuroscientist reveals how brain science can transform how we think about leadership, team-building, decision-making, innovation, marketing, and more.

Leadership is a set of abilities with which a lucky few are born. They’re the natural relationship builders, master negotiators and persuaders, and agile and strategic thinkers.

The good news for the rest of us is that those abilities can be developed. In The Leader’s Brain: Enhance Your Leadership, Build Stronger Teams, Make Better Decisions, and Inspire Greater Innovation with Neuroscience, Wharton Neuroscience Initiative director Michael Platt explains how.

Over two decades as a professor and practitioner in neuroscience, psychology, and marketing, Platt’s pioneering research has deepened our understanding of how key areas of the brain work—and how that understanding can be applied in business settings.

Neuroscience is providing answers to many of leadership’s most vexing challenges. In The Leader’s Brain, Platt explains:

  • Why two managers, when presented with the same set of information, make very different decisions;
  • Why some companies (Apple) build strong social and emotional connections with their customers and others do not (Samsung);
  • How some of the most significant events in sports history, like the “Miracle on Ice,” contain insights for how to build a team;
  • Why even some of the most visionary business leaders can make disastrous decisions, and how to fix that.

The Leader’s Brain relates findings like these, and many more, to help enhance leadership in an ever-shifting world entering a “new normal.”

In this fast-reading and engaging read, discover actionable insights you can put into practice as a leader. You’ll learn what’s going on in your team’s brains when they are working in sync with one another, how you can tweak your message delivery to make sure others hear you, how to encourage greater creativity and innovation, and much more.

read more +

About the Author

Michael L. Platt

Michael Platt is a scientist known for asking some of the most challenging questions in 21st century neuroscience—and conceiving innovative ways to find the answers. He focuses on applying insights and technology from brain science...

Related Books

The Leader’s Brain Cover ImageThe Leader’s Brain Cover ImageThe Leader’s Brain Cover ImageThe Leader’s Brain Cover ImageThe Leader’s Brain Cover ImageThe Leader’s Brain Cover ImageThe Leader’s Brain Cover ImageThe Leader’s Brain Cover Image