The Customer Centricity Playbook Ebook Bundle
Collect two thought-leading books on customer centricity when you purchase The Customer Centricity Playbook Ebook Bundle.
The Customer Centricity Playbook
In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive’s executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.
Customer Centricity
A powerful call to action, Customer Centricity upends some of our most fundamental beliefs about customer service, customer relationship management, and customer lifetime value.