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The Social Entrepreneur’s Playbook, Online Learning Edition

Phase One: Pressure Test Your Start-Up Idea

Ian C. MacMillan and James D. Thompson

“An important contribution to help aspiring entrepreneurs take the first step.” —David Bornstein, Author of How to Change the World: Social Entrepreneurs and the Power of New Ideas

This free Online Learning Edition of The Social Entrepreneur’s Playbook covers the first of three phases in the social enterprise startup process.

This Online Learning Edition includes:

  • Introduction: The Creation of Social Wealth Out of Poverty
  • Chapter 1. Articulate Your Targeted Problem and Substantiate Your Proposed Solution
  • Chapter 2. Specify Performance Criteria
  • Chapter 3. Define and Segment Your Target Population
  • Chapter 4. Understand the Beneficiary Experience
  • Chapter 5. Analyze the Most Competitive Alternative
  • Chapter 6. Identify Operations Realities
  • Chapter 7. Address the Inevitable Sociopolitics
  • Chapter 8. Develop a Concept Statement

The Social Entrepreneur’s Playbook: Pressure Test, Plan, Launch and Scale Your Social Enterprise, Expanded Edition, by Ian C. MacMillan and James D. Thompson, covers all three phases of the start-up to scale-up process.

To sign up for MacMillan and Thompson’s online course, sign up here.

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About the Authors