Retail Success Ebook Bundle
Collect three marketing ebook favorites: The Shopping Revolution, Global Brand Power, and The Customer of Tomorrow.
The Shopping Revolution
The Shopping Revolution is a must-read for those in the retailing business who want to develop an effective strategy, entrepreneurs looking at starting their own business, and anyone interested in understanding the changing landscape in which they are shopping.
Global Brand Power
Filled with stories that reveal the latest in what leading companies are doing today to leverage their brands and based on solid research, Global Brand Power is the only book you will need to implement an effective brand strategy for your firm.
The Customer of Tomorrow
This quick read features Knowledge@Wharton’s reporting on the research and thought leadership of Iwan Barankay, David Bell, George Day, Peter Fader, Barbara Kahn, among others. The Customer of Tomorrow will help you continue to win wallet-share with your customers.