Some of Wharton Digital Press’s most popular books are on sale for only 99 cents through Sunday, August 11.
Plus, we are pleased to offer a Wharton Digital Press Bookstore Exclusive: Purchase the Back-to-School Ebook Bundle and download all 5 ebooks for only $4.95: Learn more.
ABOUT THE BOOKS
Wharton School professor Barbara Kahn studies retailers that have been successful during a wave of seemingly endless disruption, offering fresh insights into what we can learn from their ascendance. The book was named a silver winner in the 2019 Independent Book Publishers Association (IBPA) Benjamin Franklin Awards’ business and career category and was a finalist in the 2018 INDIES Book of the Year Awards. Learn more.
The Ostrich Paradox
Wharton professors Robert Meyer and Howard Kunreuther draw on years of teaching and research to explain, through heartbreaking stories of loss and resilience, why disaster preparedness efforts consistently fall short. The book introduces readers to the Behavioral Risk Audit, a systematic approach for improving preparedness by recognizing these biases and designing strategies that anticipate them. Learn more.
The Customer Centricity Playbook
Wharton School professor Peter Fader and Wharton Interactive’s executive director Sarah Toms offer a playbook for companies of all sizes that want to create and implement a winning strategy to acquire, develop, and retain customers for the greatest value, using examples from the turnaround stories of Best Buy and Electronic Arts. Learn more.
Financial Literacy for Managers
Richard Lambert, the Miller-Sherrerd Professor of Accounting at the Wharton School, takes the jargon out of financial statements and concepts and shows how you can apply them to make better business decisions for long-term profit. Lambert details success stories from Pepsi, Krispy Kreme, and General Motors to show how to apply financial know-how to develop a coherent business strategy. Learn more.
Go Long is “mandatory reading for the CEOs and boards of all public companies,” says David M. Rubenstein, co-founder and co-executive chairman of The Carlyle Group. Authors Dennis Carey, Brian Dumaine, Michael Useem, and Rodney Zemmel take readers behind-the-scenes to witness the business decisions that are enabling leading organizations to outsmart and outlast the competition. Learn more.
