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Wharton School Press  |  October 6, 2020

Brain Food

New Book The Leader’s Brain from Renowned Neuroscientist Michael Platt Offers a Science-Based Approach to Business

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The Leader's Brain coverThe world is currently living through continued disruption from the COVID-19 pandemic, which has caused an abrupt and unprecedented impact on our behavior and our economies.

As we navigate the COVID-19 “new normal,” there is an enormous opportunity, and real imperative, to be better leaders—at the office, in our homes, and in our communities.

Pioneering neuroscientist Michael Platt discusses this in his new book, The Leader’s Brain: Enhance Your Leadership, Build Stronger Teams, Make Better Decisions, and Inspire Greater Innovation with Neuroscience. Platt shows how neuroscience can help illuminate a new, enlightened path forward. The Leader’s Brain, which is published by Wharton School Press, is available for sale on Tuesday.

In The Leader’s Brain, Platt explores how neuroscience has provided answers to many different business challenges, from leadership, teamwork, management, marketing, and more. He outlines:

  • Why two managers, when presented with the same set of information, make very different decisions;
  • Why an idea for a new product generates excitement in a focus group but falls flat when it reaches the market;
  • Why seemingly similar teams produce drastically different work outcomes; and
  • How some companies build strong social and emotional connections with their customers and why others do not.

Platt is a scientist known for asking some of the most challenging questions in 21st century neuroscience—and conceiving innovative ways to find the answers. Like his research, The Leader’s Brain focuses on applying insights and technology from brain science to business.

What does a leader’s brain look like? As Platt explains:

“The leader’s brain is energized yet taxed. It is focused yet flexible. It is finding insights that can solve seemingly impossible problems. It is making the right decisions. It is finding ways to collaborate with others and foster team chemistry. It is constantly providing feedback and helping people to learn and change their behavior for the better.”

To learn more, visit The Leader’s Brain.

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