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Wharton School Press  |  December 16, 2019

Your Holiday Gift List

6 Books to Help Leaders Recharge Before the New Year

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Whether you’re looking for a holiday gift or a helpful guide to enrich your business acumen before the year ends, here are six books from Wharton School Press authors and Wharton faculty that will lead you to think in new ways in 2020.

See Sooner Act Faster coverSee Sooner, Act Faster: How Vigilant Leaders Thrive in an Era of Digital Turbulence

In their new book, strategy experts George S. Day and Paul J.H. Schoemaker explore how companies can use vigilant leadership to stay ahead of problems, using examples from companies including Adobe, Mastercard, and Amazon. The authors argue that some big scandals plaguing companies like Facebook and Wells Fargo could have been avoided with simple foresight. Learn more.

A Human's Guide to Machine Intelligence book cover, Kartik HosanagarA Human’s Guide to Machine Intelligence: How Algorithms Are Shaping Our Lives and How We Can Stay in Control

Wharton professor Kartik Hosanagar explores how algorithms affect the lives of millions of people. Wharton colleague Peter Fader recommended the book in Wharton School Press’s summer reading list, saying that Hosanagar “cuts through all the hype to bring a clear view of what’s going on with many emerging technologies and how we (as consumers, concerned citizens, and thought-leaders) should view the high-tech future.” Learn more.

Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage

Ever gotten a notification from Netflix, telling you what you should watch next? Told Alexa which song to play next? Felt the pulsing vibration from your Apple Watch politely telling you that you’ve been sitting for too long? Wharton School professors Nicolaj Siggelkow and Christian Terwiesch explore how companies can build an approach to turn sporadic interactions with customers into longer-lasting, connected relationships. Learn more.

The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value

Wharton School professor Peter Fader and Wharton Interactive’s executive director Sarah Toms offer a playbook for companies of all sizes that want to create and implement a winning strategy to acquire, develop, and retain customers for the greatest value. In 2019, the book won an Axiom Business Book Award and the 2019 Digital Book Award for Best Business Book. Learn more.

The Shopping Revolution: How Successful Retailers Win Customers in an Era of Endless Disruption

Wharton School professor Barbara Kahn studies retailers that have been successful during a wave of seemingly endless disruption, offering fresh insights into what we can learn from their ascendance. The book was named a silver winner in the 2019 Independent Book Publishers Association (IBPA) Benjamin Franklin Awards’s business and career category and was a finalist in the 2018 INDIES Book of the Year Awards. Learn more.

Go Long: Why Long-Term Thinking Is Your Best Short-Term Strategy

Go Long is “mandatory reading for the CEOs and boards of all public companies,” says David M. Rubenstein, co-founder and co-executive chairman of The Carlyle Group. Authors Dennis Carey, Brian Dumaine, Michael Useem, and Rodney Zemmel take readers behind-the-scenes to witness the business decisions that are enabling leading organizations to outsmart and outlast the competition. Learn more.

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A Human’s Guide to Machine IntelligenceYour Holiday Gift List Cover ImageYour Holiday Gift List Cover ImageYour Holiday Gift List Cover ImageSee Sooner, Act FasterYour Holiday Gift List Cover Image