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Wharton Digital Press  |  April 16, 2015

Announcing Knowledge@Wharton Books

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Get a free ebook on US-Cuba business opportunities to celebrate the launch of Knowledge@Wharton Books.

The Road to Cuba will be free from April 21-27, 2015, and will also be available as part of a deeply discounted ebook bundle with 3 other new books by Knowledge@Wharton.

Today Knowledge@Wharton and Wharton Digital Press announced a partnership to publish a new line of ebooks authored by Knowledge@Wharton. The books will feature insights and inspiration business leaders can use today—from Knowledge@Wharton, the Wharton School of the University of Pennsylvania’s online journal of business analysis.Wharton Digital Press will publish the first four books on April 28, 2015.

Leading off the Knowledge@Wharton Originals series is The Road to Cuba: The Opportunities and Risks for US Business. To celebrate the new line of ebooks, Knowledge@Wharton and Wharton Digital Press are offering two pre-publication special offers from April 21 through April 27, 2015, at noon EDT, in partnership with Ganxy, which offers ebooks that can be read anywhere and on any device:

  • Free Ebook: The Road to Cuba, a Knowledge@Wharton Original
  • Discounted Ebook Bundle: Early access to all four new Knowledge@Wharton Books for only $9.99 (a retail value of $29.96). The bundle includes The Road to Cuba at no cost, plus the other three ebooks at a 50% discount.

Mukul Pandya, Executive Director of Knowledge@Wharton, says, “Within four months of President Barack Obama’s December 2014 announcement of his intention to normalize relations with Cuba, we were able to report on the US business opportunities in Cuba, and in partnership with Wharton Digital Press, publish a highly readable, in-depth analysis of the short-term, medium-term, and long-term opportunities.”

Also due to publish on April 28, 2015:

Knowledge@Wharton Originals
  • Mastering MOOCs: Using Open Online Courses to Achieve Your Goals
Knowledge@Wharton Essentials
  • The Customer of Tomorrow: Strategies for Keeping Pace with Rapidly Changing Behaviors, Technologies, and Expectations
  • Under Pressure: Managing Stress and Engagement on the Job

About the new line of books, Stephen J. Kobrin, Executive Director of Wharton Digital Press says, “Wharton Digital Press was launched in 2011 with the support of Knowledge@Wharton. This new partnership flows naturally from each organization’s strategic strengths: Knowledge@Wharton’s unique capability to report on timely issues and Wharton Digital Press’s ability to publish high-quality books rapidly.”

Upon publication on April 28, 2015, Knowledge@Wharton Books will be available wherever ebooks are sold around the world. For more information, please visit: www.KnowledgeatWharton.com/Books.

About the Wharton School and Knowledge@Wharton

Founded in 1881 as the first collegiate business school, the Wharton School of the University of Pennsylvania is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education. With a broad global community and one of the most published business school faculties, Wharton creates economic and social value around the world. The School has 5,000 undergraduate, MBA, executive MBA, and doctoral students; more than 9,000 participants in executive education programs annually and a powerful alumni network of 93,000 graduates.

Knowledge@Wharton is the online business analysis journal of the Wharton School of the University of Pennsylvania.  The site, which is free, captures relevant knowledge generated at Wharton and beyond by offering articles and videos based on research, conferences, speakers, books and interviews with faculty and other experts on global business topics.

About Wharton Digital Press

Wharton Digital Press delivers relevant, accessible, conceptually sound, and empirically based business knowledge to readers wherever and whenever they need it. Its format ranges from ebooks to web editions to print books available through print-on-demand technology. Directed to a general business audience, the Press’s areas of interest include management and strategy, innovation and entrepreneurship, finance and investment, leadership, marketing, operations, human resources, social responsibility, business–government relations, and more. wsp.wharton.upenn.edu