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Wharton Digital Press  |  June 18, 2013

Free Ebook: The Social Entrepreneur’s Playbook

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Wharton professor Ian C. MacMillan and Dr. James D. Thompson, director of the Wharton Social Enterprise Program, provide aspiring social entrepreneurs with critical frameworks and tools to start their ventures with minimum risk and maximum potential for impact.

Filled with inspiring stories, The Social Entrepreneur’s Playbook is a must-read for entrepreneurs, philanthropists, foundations, and nonprofits interested in doing more with less.

Why Is This Ebook Free?

MacMillan and Thompson have developed a proven method for testing, launching, and scaling a social enterprise, which systematically reduces uncertainty ahead of major resource commitments. Rather than rushing to publish a book about the three-phase method, the authors are distributing the first phase as a free ebook. They are inviting readers to help them shape the Fall 2013 expanded edition, which will cover all three phases of testing, launching, and scaling a social enterprise.

How You Can Help

If you are an aspiring social entrepreneur or someone who supports social impact ventures, please support this venture today.

  1. Download the free ebook. The ebook is available for download on the Wharton Digital Press site and at retailers including Amazon, Apple, Barnes & Noble, Samsung, and others.
  2. Join the Social Entrepreneur’s Playbook Advisory Group and help shape the Fall 2013 edition of this book. The authors invite you to share your feedback through a brief 10-mintue survey. To thank you for your contribution, your name will appear in the fall 2013 expanded edition.
  3. Share the ebook. Please forward this email and share the link on twitter, LinkedIn, and Facebook, so other people who care about making a difference can share in this free resource.

For more information, visit The Social Entrepreneur’s Playbook.